How to Difference Between Internet Marketing and Digital Marketing full explanation as a student whose job is to do online marketing, he is rummaging through books and websites. In the meantime, I think that the similar words such as ‘online marketing’ and ‘digital marketing’ are mixed. In this content, we try to distinguish the differences between these words.
Online Marketing = Internet Marketing
Online is a state in which something is connected or the connection is restored and made available. Here, ‘something’ is mostly the Internet. Therefore, Internet marketing and online marketing are used in the same sense. To summarize, internet and online marketing are marketing through internet. This content will be unified by Internet marketing.
Internet marketing includes the following areas.
- Content Marketing
- Email Marketing
- Search Engine Optimization Marketing
- Social Media Marketing
- Blog Marketing
- Affiliate marketing
- Viral Marketing
- Paid advertising
- Video Marketing
Each Internet marketing is divided into detailed areas, but social media marketing is especially divided. The important trend in the era called Web 3.0 is ‘connection’ and ‘participation’. According to the trend, the social network service web, which is simply shortened to SNS, is as follows.
- Snap Chat
- Pint rest
- Google +
n important factor in Internet marketing was to stimulate people’s psychology and instinct. Many psychology (human instincts), branding, advertising principles, content planning, production techniques, and platform features have been studied to capture wants and needs. And many have been effective.
Internet marketing is marketing on the Internet, but humanistic approach to advertising is not much different from offline marketing. However, as data rediscovery and programming become more active, more attempts have been made to analyze customer behavior, culture, and marketing results with computer technology. Therefore, digital marketing means to carry out marketing in terms of statistics and computer technology.
What are statistics, computer technical perspectives? The easiest example is Google Analytics.
Marketers always wanted to analyze their behavior. Until the advancement of computer technology, intense intellectual activities were needed to measure marketing outcomes, and to determine why these outcomes occurred. To make the process easier, we have tried to store our customers’ activities in a database, but it was not very efficient.
Over time, as smartphones emerge, people are increasingly reliant on the Internet. This means that the behavioral data that people search and purchase explosively increases. In addition, as the amount of data that can be handled by computers increases, the environment for customer relationship management and behavior analysis through data is restored. Collecting data and gathering statistics to find out customers’ patterns and links to earn profitable information. These activities are called digital marketing. In other words, Gross hacking.
Digital marketing can connect our customers’ behaviors, which we have not been able to discover, with statistical and computer technology, to a big profit. In that sense, marketing trends are increasingly being driven by the increasing demand of people who can use statistics and computer technology.